Scale up or down depending on the contextĪffect tone and speak directly to users depending on the job to be done and the user's emotional state ![]() Represent our brand - personality, voice, and platform - in an efficient and clear way This is accomplished through shape, color, softness, and curves to achieve an inviting, engaging experience. ![]() Our illustrations range from detailed hero images down to in-product spot images with a consistent narrative of practicality, optimism, and friendliness used throughout. ![]() Illustration is a key element of the brand system.
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